Cartier initiated the collection of perfumes inspired by kisses in 2011 with Baiser Vole edition. The name means “Stolen Kiss” and the composition is based on the essence of rare and elegant lily flower. The new fragrance Baiser Fou or “Crazy Kiss” comes out in March 2017, aligned with the collection, but focusing on another flower.
Announced as a “mischievous and feminine soliflor whose delicious accents evoke the aroma of kisses with lipstick,” Baiser Fou is developed by the in-house perfumer Mathilde Laurent, who chose the flower of orchid as the main ingredient. Like most Cartier fragrance, this one aims at the lovers of unique and luxury compositions. It was conceived as a passionate and intense aroma of sweet and powdery orchids, reminiscent of the scent of lipstick.
The bottle is transparent with gold accents, similar to the Baiser Vole edition. Its gold stopper is adorned with intense ruby top that contains the name of the perfume. The fragrance is available as a 50 and 75 ml Eau de Parfum.