Eleven years after Allure pour Homme, Chanel proposes Bleu, a fresh, masculine composition blending aromatic notes, citrus and woody barks. A reflection of elegance and freedom, Bleu is a fragrance that makes men want to ‘go off to conquer the world’. Directed by Martin Scorsese, the ad features actor Gaspard Ulliel going off to conquer the heart of a woman he wants to surprise in the heart of New York City. Because at Chanel, the house explains, ‘everything is inscribed and described in freedom’. Sleek and streamlined, with a very Chanel spirit, the Bleu bottle is a dark, almost black shade of blue.

This fresh, woody aromatic scent opens with a sparkling note of citrus jazzed up with pink pepper and peppermint. A warm note emanates from the heart, thanks to cedar paired with vetiver and a floral hint of jasmine. Ginger comes to reinforce the slight bitterness of grapefruit. In the trail, woody waves of sandalwood twine with patchouli and frankincense. Perfumer: Jacques Polge.

Eau de Toilette 1.7 and 3.4 oz.; After-Shave Lotion 3.4 oz.; Deodorant 3.4 oz.

The square glass bottle is garbed in a deep, almost black shade of navy blue. Elegantly understated, the bottle is graced with a round, black, magnetic cabochon. A spare, silvery typeface graces the front of the bottle.

top notes
Lemon, Orange, Grapefruit, Pink Pepper, Peppermint, Nutmeg

heart note
Cedar, Dry Notes, Vetiver, Ginger, Jasmine

base note
Patchouli, Frankincense, Sandalwood, Labdanum