Alia Raza is an acclaimed short filmmaker whose work has screened at festivals and museums around the globe. Longtime friends with stylist Ezra Woods, the two were drawn to one another over a mutual love of perfume, floral scents, and olfactory art in general. Over time, their joint experiments in perfumery, together with a shared aesthetic passion, led them to create the Régime des Fleurs line. Hallmarks of their collaborative style include distinctive floral work and a high concentration of natural ingredients and sophisticated material.