The new feminine fragrance by Rochas, Mademoiselle Rochas, pays tribute to the classic Madame Rochas from 1960. The fragrance comes out in March 2017, under the license from Interparfums, developed by perfumer Anne Flipo of IFF. Mademoiselle Rochas reportedly represents the playful spirit of a young Parisian woman and the epitome of French Chic.
Sweet and fruity aromas of black currant and candied apple from the top of the composition are leading to the floral heart of rose petals and Egyptian jasmine. The base reveals tones of ambergris, sandalwood and chantilly musk. Mademoiselle Rochas is a fragrance of a young woman bright, cheerful and bubbly.
The face of the campaign is actress Noemie Schmidt. It is available in a round glass pink bottle with a textured edge as a 30, 50 and 90 ml Eau de Parfum.